“We will go on to face scrutiny — some of it reasonable and some of it unfair,” he claimed in the memo. “But we must also go on to keep our heads up higher.”
Listed here is Mr. Clegg’s memo in full:
OUR Placement ON POLARIZATION AND ELECTIONS
You will have noticed the collection of content articles about us printed in the Wall Road Journal in new days, and the community desire it has provoked. This Sunday evening, the ex-personnel who leaked interior corporation materials to the Journal will look in a phase on 60 Minutes on CBS. We comprehend the piece is probably to assert that we contribute to polarization in the United States, and recommend that the incredible methods we took for the 2020 elections had been calm much too soon and contributed to the horrific occasions of January 6th in the Capitol.
I know some of you – specially all those of you in the US – are likely to get inquiries from close friends and household about these matters so I preferred to consider a instant as we head into the weekend to give what I hope is some useful context on our perform in these crucial areas.
Facebook and Polarization
Men and women are understandably nervous about the divisions in culture and on the lookout for solutions and methods to correct the troubles. Social media has had a significant impression on modern society in modern decades, and Facebook is frequently a place exactly where much of this discussion plays out. So it’s all-natural for persons to inquire regardless of whether it is section of the dilemma. But the strategy that Facebook is the chief result in of polarization isn’t supported by the points – as Chris and Pratiti established out in their note on the challenge earlier this yr.
The increase of polarization has been the topic of swathes of really serious academic investigate in latest several years. In real truth, there isn’t a wonderful deal of consensus. But what evidence there is just does not aid the concept that Facebook, or social media additional frequently, is the principal result in of polarization.
The improve in political polarization in the US pre-dates social media by various many years. If it were being correct that Facebook is the chief lead to of polarization, we would hope to see it heading up anywhere Fb is common. It is not. In actuality, polarization has gone down in a amount of international locations with large social media use at the similar time that it has risen in the US.
Particularly, we hope the reporting to suggest that a improve to Facebook’s News Feed position algorithm was accountable for elevating polarizing content material on the system. In January 2018, we produced rating adjustments to promote Meaningful Social Interactions (MSI) – so that you would see extra written content from close friends, relatives and teams you are part of in your Information Feed. This improve was heavily driven by internal and external exploration that showed that significant engagement with good friends and family on our system was better for people’s wellbeing, and we even more refined and improved it in excess of time as we do with all position metrics. Of course, anyone has a rogue uncle or an outdated university classmate who retains robust or extraordinary sights we disagree with – that’s lifestyle – and the change meant you are a lot more probable to occur throughout their posts as well. Even so, we have produced market-main applications to eliminate hateful content material and minimize the distribution of problematic content material. As a outcome, the prevalence of dislike speech on our system is now down to about .05%.
But the simple truth remains that alterations to algorithmic position devices on a person social media system are not able to demonstrate broader societal polarization. Indeed, polarizing material and misinformation are also existing on platforms that have no algorithmic rating in anyway, together with personal messaging apps like iMessage and WhatsApp.
Elections and Democracy
There’s possibly no other matter that we have been additional vocal about as a business than on our operate to substantially modify the way we tactic elections. Beginning in 2017, we began building new defenses, bringing in new experience, and strengthening our procedures to prevent interference. Nowadays, we have a lot more than 40,000 folks across the organization functioning on safety and safety.
Considering that 2017, we have disrupted and taken out additional than 150 covert impact operations, together with forward of big democratic elections. In 2020 alone, we eliminated additional than 5 billion pretend accounts — pinpointing just about all of them prior to anyone flagged them to us. And, from March to Election Working day, we removed additional than 265,000 pieces of Facebook and Instagram articles in the US for violating our voter interference policies.
Provided the incredible instances of keeping a contentious election in a pandemic, we executed so identified as “break glass” steps – and spoke publicly about them – right before and soon after Election Working day to react to distinct and abnormal signals we have been viewing on our system and to maintain probably violating information from spreading in advance of our content material reviewers could assess it against our procedures.
These steps were being not devoid of trade-offs – they are blunt instruments developed to offer with certain disaster eventualities. It’s like shutting down an entire town’s roadways and highways in reaction to a temporary danger that may be lurking someplace in a certain neighborhood. In utilizing them, we know we impacted major quantities of content material that did not violate our regulations to prioritize people’s security during a interval of severe uncertainty. For example, we restricted the distribution of stay videos that our techniques predicted may possibly relate to the election. That was an extraordinary step that aided stop likely violating written content from likely viral, but it also impacted a large amount of entirely standard and realistic content material, which include some that experienced absolutely nothing to do with the election. We would not acquire this kind of crude, capture-all measure in typical instances, but these weren’t typical situation.
We only rolled again these crisis measures – centered on watchful information-driven evaluation – when we saw a return to additional standard problems. We left some of them on for a for a longer period interval of time through February this 12 months and other individuals, like not recommending civic, political or new Groups, we have decided to retain completely.
Fighting Despise Teams and other Perilous Organizations
I want to be unquestionably crystal clear: we do the job to restrict, not increase dislike speech, and we have apparent policies prohibiting written content that incites violence. We do not income from polarization, in reality, just the opposite. We do not make it possible for perilous organizations, such as militarized social movements or violence-inducing conspiracy networks, to organize on our platforms. And we take away content material that praises or supports loathe teams, terrorist organizations and criminal groups.
We’ve been far more aggressive than any other world wide web enterprise in combating damaging content material, including content that sought to delegitimize the election. But our do the job to crack down on these despise groups was several years in the creating. We took down tens of 1000’s of QAnon webpages, groups and accounts from our apps, eradicated the initial #StopTheSteal Group, and taken off references to End the Steal in the operate up to the inauguration. In 2020 by yourself, we eliminated a lot more than 30 million parts of content violating our policies relating to terrorism and much more than 19 million pieces of content material violating our procedures all over structured dislike in 2020. We designated the Very pleased Boys as a loathe firm in 2018 and we proceed to take out praise, guidance, and representation of them. Between August previous yr and January 12 this 12 months, we identified almost 900 militia organizations underneath our Perilous Organizations and Folks plan and taken out hundreds of Webpages, groups, gatherings, Fb profiles and Instagram accounts linked with these groups.
This work will in no way be total. There will generally be new threats and new problems to handle, in the US and about the globe. Which is why we remain vigilant and inform – and will constantly have to.
That is also why the suggestion that is occasionally manufactured that the violent insurrection on January 6 would not have occurred if it was not for social media is so deceptive. To be crystal clear, the accountability for these gatherings rests squarely with the perpetrators of the violence, and individuals in politics and somewhere else who actively encouraged them. Experienced democracies in which social media use is common keep elections all the time – for instance Germany’s election last week – without the disfiguring presence of violence. We actively share with Regulation Enforcement material that we can find on our companies associated to these traumatic activities. But lowering the intricate factors for polarization in The united states – or the insurrection especially – to a technological explanation is woefully simplistic.
We will continue to face scrutiny – some of it truthful and some of it unfair. We’ll carry on to be asked tough questions. And many folks will keep on to be skeptical of our motives. That’s what arrives with becoming section of a corporation that has a important effects in the planet. We need to have to be humble plenty of to take criticism when it is reasonable, and to make adjustments where by they are justified. We aren’t excellent and we really don’t have all the solutions. That’s why we do the sort of research that has been the issue of these stories in the to start with spot. And we’ll continue to keep wanting for methods to respond to the feedback we hear from our consumers, which includes testing methods to make certain political material does not get around their News Feeds.
But we must also continue on to hold our heads up large. You and your groups do amazing do the job. Our equipment and products have a massively positive impression on the world and in people’s lives. And you have every single purpose to be very pleased of that get the job done.