Taavo Somer Can Make Anything Cool, Even Golf

Taavo Somer Can Make Anything Cool, Even Golf


Mr. Somer, in other text, manufactured a occupation out of producing the unlikely unavoidable. Now, he’s betting he can get the neat group, now more mature, into golf.

“Is it a sport or a activity?” Mr. Somer, 48, explained on a sweltering Friday final month, peering down from a grassy hill at the meandering nine-gap golfing study course at Inness, his reimagining of a country club in the Hudson Valley city of Accord, N.Y.

The 220-acre vacation resort functions a clubhouse (actually a modern farm-to-table cafe with Scandinavian Brutalist furnishings), 14 duplex cabins, a 12-space lodge in a rustic Colonial design, two saltwater swimming swimming pools, two tennis courts and a rustic golfing program intended by King Collins of Chattanooga, Tenn., which Mr. Somer explained as the “bad boys of golf.”

But it is not a region club. “I’ve by no means felt at ease hanging out with all the bankers at state clubs,” Mr. Somer explained, dressed like a groundskeeper in grimy rolled denims and a sweat-drenched black T-shirt and cap.

Mr. Somer, in truth, does not engage in golf. “I’ve in no way even touched a club,” he reported.

“What I connect with is that it appears to be like like a park,” he additional. “Maybe this is naïve, but I think that 1 of the large draws for golfers to a golfing system is the all-natural surroundings. I consider it also takes place with fishing or looking, far too. You simply cannot just go stroll a park as a male. You’ve to say, ‘Oh, glance, I killed this deer, I strike this ball.’ You have to be successful.”



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Posted by Krin Rodriquez

Passionate for technology and social media, ex Silicon Valley insider.